The Unloved are a collection of twelve hideous, living masks who desire to possess their wearer, passing on their characteristics onto them. They appear throughout the The Haunted Mask saga.
The history of The Unloved changes between stories; many details about their past has been contradicted.
The Shopkeeper tells Carly Beth Caldwell that the masks in the back room are in fact actual faces that he made in a lab. The faces used to be beautiful and alive, but they became ugly as soon as they left the lab. He calls them The Unloved because nobody wants to see them. Sometimes people take the masks, and the masks find "a new home". The masks fuse onto their wearers faces and stay there unless they are removed by a symbol of love.
The first of the two Goosebumps Collector's Caps Books provides background information on the Shopkeeper.
Long ago, a handsome teenager lived on Maple Avenue. He was a good student, but he was failing chemistry because his chemistry teacher was very mean and refused to spend any time helping the boy. The boy took matters in his own hands when he crept into the chemistry lab late one night to practice a few experiments of his own. The boy accidentally mixed the wrong chemicals in his test tube, and the tube exploded all over him. Instead of burning his face, the chemicals rapidly aged the boy's face. Overnight, he became an old man with a thin mustache and a pinched face. The boy became desperate to get his former appearance back, so he started experimenting with making masks. As he got older, he eventually becomes the Shopkeeper.
This book retcons the backstory given in The Haunted Mask and in the first Goosebumps Official Collector's Caps Book. In this book, the masks are referred to as "The Unwanted."
William, owner of William's Mask Emporium, was approached by his brother one night and he carried a briefcase full of the Unloved masks. The "masks" are actually the preserved faces of the most hideous and deformed people in the world that are said to have the same evil properties if worn. William's brother forces the Haunted Mask onto William's face, and he leaves as William freaks out and trashes his house. In an attempt to remove the mask, William tugs at it until his own face comes off inside of the mask! William then ducks into a closet and throws the Unloved in a locked chest with him before dying.
An Ogre Mask based off the Old Man Mask (from The Haunted Mask II) appears in the film Goosebumps 2: Haunted Halloween as a Goosebumps-themed Halloween mask brought to life by Slappy the Dummy. The mask immediately flies onto the face of Walter, the manager of Fred's Pharmacy, and transforms him into an Igor-esque ogre.
The mask remains on Walter's face until it gets removed towards the end of the film when it gets sucked into Haunted Halloween along with all the other monsters, returning Walter to normal in the process.
|The Haunted Mask.|
|Steve Boswell from an old mask store. Once you put on the mask, you start to feel older and older, and you start to get tired. The only way to get it off is by finding the body for it. It appears in The Haunted Mask II.|
Ratty hair maskA mask with long stringy yellow hair falling over its bulging green forehead. It also has a hairy black rat's head poked up from a knot in the hair. It appears in The Haunted Mask.
Nailed maskA mask that has a large nail stuck through one of its eye holes and a thick trail of wet-looking blood coming from its eye pouring down the cheek. It appears in The Haunted Mask.
Decayed maskA mask whose rotting skin appears to be falling off, revealing a gray colored skull underneath. It has an enormous black insect poking out from between the green-and-yellow, decayed teeth. It appears in The Haunted Mask.
Ugly purple maskA mask that has an ugly purple face with broken teeth and a long, fat worm poking out of a hole in its cheek. It appears in The Haunted Mask II.
Pig maskA mask that has a disgusting pig face with thick gobs of green slime dripping from its snout. It appears in The Haunted Mask II.
Gorilla maskA mask that has a furry animal face, resembling a gorilla, except that it has two long pointed fangs sliding down past its chin. It appears in The Haunted Mask II.
Cyclops maskA mask that has a hideous bald head with one eye hanging down by a thread and an arrow through its forehead. It appears in The Haunted Mask II.
Girly maskA mask that has a face of a girl with a lizard's head poking out from her mouth. It appears in The Haunted Mask II.
Wolf maskA mask that has a face of a snarling wolf with its lips pulled back to show two jagged rows of pointed teeth. It appears in The Haunted Mask II.
Ugly maskA mask whose face is twisted, ugly, and covered in bulging warts. It has a thick blue tongue that hangs from its mouth, and its ears appear to be dripping with yellow pus. It appears in Goosebumps Wanted: The Haunted Mask.
Demon maskA mask that has a face of a demon. It is green and shaped like an insect's head. It has two rows of spiky, pointed teeth and big pointed ears. It appears in Goosebumps Wanted: The Haunted Mask.
Reptile maskA mask that can be removed with a symbol of kindness. It has a sick green color, and it looks like an insect head; it has a smooth skull, pointy ears, and enormous eye holes. Also, the mouth is lined with two rows of jagged, sharp teeth. It is accompanied by an ugly green costume. It appears in Goosebumps Wanted: The Haunted Mask.
Bald man maskThis mask resembles a bald man with his mouth frozen open in a scream. The top of the head is split open, and bright, red blood appears to flow down both sides of his face. It appears in Goosebumps Wanted: The Haunted Mask.
Hippo maskA mask that is similar to a hippo except it had three eyes. It appears in Goosebumps Wanted: The Haunted Mask.