Goosebumps Wiki
Goosebumps Wiki

Amaz-O is a magician who made his first appearance in the forty-first Goosebumps book, Bad Hare Day, and its television adaptation. He is the idol of Tim Swanson.


Goosebumps (original series)

Bad Hare Day

In the beginning, Amaz-O was at the height of his fame. He became the most brilliant magician in the world and he had appeared in the top TV shows. A lot of people had looked up to Amaz-O, except for a sorcerer named Frank, whom people never took seriously because he was kind of ugly. Frank was jealous of Amaz-O and he wanted to be famous like him and he wasn't, so he turned Amaz-O into a rabbit. To make matters worse, Amaz-O was only a magician, so he wasn't powerful enough to reverse Frank's spell. But Amaz-O was determined not to let that stop him, so he built a mechanical dummy and made it look like his former self and continued doing his shows as before, only with the dummy looking like he's the magician. Amaz-O had been real bitter ever since he had been turned into a rabbit and he was determined to not let anyone get too close and discover his secret, fearing it will jeopardize his career and reputation.

After a show where Tim Swanson was a volunteer, Tim stole his bag of tricks. His sister Ginny ate two bites of a carrot from the bag and turned into a rabbit. Tim returned to Midnight Mansion to find out how to reverse the spell, and after revealing his secret, Amaz-O told Tim that it simply wore off after a while. Tim then asked him if he could join his magic act, and Amaz-O agreed. However, Tim became the rabbit, while Amaz-O retired.

In the television adaptation, Amaz-O isn't the one who was turned into a rabbit. Instead, it was El Sydney, an evil magician that Amaz-O turned into a rabbit. After El Sydney tricks Tim Swanson into turning him back, he then turns Amaz-O and Tim into rabbits to use for his guillotine act.

Goosebumps Series 2000

Return to HorrorLand

Amaz-O appears in Return to HorrorLand at a magic show in HorrorLand, doing magic tricks.

Video games

Goosebumps: The Game

Amaz-O makes an appearance in Goosebumps: The Game. After the player returns to the tunnel entrance to their neighborhood, a rabbit appears. The player must give the rabbit a top hat; such a hat can be found at the crashed moving truck. After receiving a top hat, the rabbit stands on two legs and begins talking. The rabbit reveals that he is Amaz-O before disappearing.

General information

Physical appearance

In his human form, Amaz-O is Caucasian, tall and slim with long black hair. He wore a black cape lined with red satin over a black tuxedo and a top hat that made him seem even taller. In his current form, he is a big, white-furred rabbit.


Amaz-O acts in just the way a magician would always act, always entertaining his audiences and making them laugh as he went on. However, the way he talks about his life as a magician has shown a clear sign of arrogance and he has proven to have a pretty bad temper. Amaz-O had been really bitter ever since he had been turned into a rabbit as it really gets on his nerves and he would always yell at someone to go away if they are about to enter a room he is in. The truth is, he doesn't want anyone to get too close and discover his secret, for fear that it might ruin his career. Amaz-O considers kids to be stupid, but there are moments when he is friendly with them.

List of appearances

Title Role Date Series Type
Bad Hare Day Major character 1996 Goosebumps Book
"Bad Hare Day" Goosebumps (TV series) TV episode
Bad Hare Day Image 1997 Goosebumps Presents Book
Return to HorrorLand Cameo 1999 Goosebumps Series 2000
Goosebumps: The Game 2015 Goosebumps (video game series) Video game



Regional depictions


  • The old Scholastic website spells his name "AMAZ-O" in all caps.
    • It also refers to him as Amaz-O the Hare.
  • Amaz-O appeared as the host of the Goosebumps HorrorLand Fright Show at Walt Disney World.
  • In Goosebumps HorrorTown, Amaz-O was cursed by the Muglani. He does not properly appear in human form, as instead he uses magic to take over the body of a magician named Amazing Jack. He also controls a mannequin instead of a puppet.