Amaz-O is a magician who appeared in the forty-first Goosebumps book Bad Hare Day. He is the idol of Tim Swanson and is portrayed as a rabbit in the book.


Goosebumps (original series)

Bad Hare Day

In the beginning, Amaz-O was at the height of his fame. He became the most brilliant magician in the world and he had appeared in the top TV shows. A lot of people had looked up to Amaz-O, except for a sorcerer named Frank, whom people never took seriously because he was kind of ugly. Frank was jealous of Amaz-O and he wanted to be famous like him and he wasn't so he turned Amaz-O into a rabbit. To make matters worse, Amaz-O was only a magician, so he wasn't powerful enough to reverse Frank's spell. But Amaz-O was determined not to let that stop him, so he built a mechanical dummy and made it look like his former self and continued doing his shows as before, only with the dummy looking like he's the magician. Amaz-O had been real bitter ever since he had been turned into a dummy and he was determined to not let anyone get too close and discover his secret, fearing it will jeopardize his career and reputation.

Goosebumps Series 2000

Return to HorrorLand

Amaz-O appears in Return to HorrorLand at a magic show in HorrorLand, doing magic tricks.

Video games

Goosebumps: The Game

Amaz-O makes an appearance in Goosebumps: The Game. After the player returns to the tunnel entrance to their neighborhood, a rabbit appears. The player must give the rabbit a top hat; such a hat can be found at the crashed moving truck. After receiving a top hat, the rabbit stands on two legs and begins talking. The rabbit reveals that he is Amaz-O before disappearing.

General information

Physical appearance

In his human form, Amaz-O is Caucasian, tall and slim with long black hair. He wore a black cape lined with red satin over a black tuxedo and a top hat that made him seem even taller. In his current form, he is a big, white-furred rabbit.


Amaz-O acts in just the way a magician would always act, always entertaining his audiences and making them laugh as he went on. However, the way he talks about his life as a magician has shown a clear sign of arrogance and he has proven to have a pretty bad temper. Amaz-O had been really bitter ever since he had been turned into a rabbit as it really gets on his nerves and he would always yell at someone to go away if they are about to enter a room he is in. The truth is, he doesn't want anyone to get too close and discover his secret, for fear that it might ruin his career. Amaz-O considers kids to be stupid, but there are moments when he is friendly with them.

List of appearances


Title Role Release date Series
Bad Hare Day Major character March 1996 Goosebumps
Bad Hare Day Image March 1997 Goosebumps Presents
Return to HorrorLand Cameo January 1999 Goosebumps Series 2000

TV series

Episode Air date Season
"Bad Hare Day" September 14, 1996 Season 2

Video games

Title Role Release date Platform
Goosebumps: The Game NPC October 13, 2015 Nintendo 3DS, Xbox 360, PlayStation 3, Xbox One, PlayStation 4, PC

Potrayed by

  • Mike Carbone (television series)



  • Amaz-O appeared as the host of the Goosebumps HorrorLand Show in Walt Disney World.
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