Reggie Mayfield

Reggie Mayfield is a character in the twenty-fifth Give Yourself Goosebumps book, Shop Till You Drop...Dead!. His father is the owner of Mayfield's Bizzar.

Shop Till You Drop...Dead!
Reggie is always telling you about how his father's department store is cursed, with various monsters coming out after midnight. You get sick of his tall tales and bet that you and your friend Julie can spend an hour there to prove him false. He leaves you a note and you have to decide if it says to go to Floor 1 or Floor 7. If you pick 7, Reggie has you go to each floor to collect an item to prove you explored the whole store, and come to Floor 7 when you're door done. Once you've done this, he reveals that the curse turns him into a hulking monster. He agreed to this bet so that he can eat you.

In one ending, you attempt to use the Heart Attack Backpack but when your hands get stuck inside it, he eats you. In another, you discover he is ticklish but he gets mad when you stop, so you have to stay for the full hour until he turns back to normal, and this makes you late to getting home. There is also a good ending where you break the curse on the mall and Reggie, and you are given a shopping spree as thanks.

In the other storyline, Reggie mainly appears in the good endings, where you somehow manage to win the bet.

Goosebumps HorrorTown
Reggie came into HorrorTown around Christmas time and starting formulating a plan with the help of Mr. Wood. He made a deal with the Mayor to open up a mall instead of putting on Mr. Piccolo's Christmas play. After getting over their disappointment, the adults happily used the mall to buy all sorts of items. Reggie did not let the kids in, telling them that kid eating monsters, including a Gargoyle, will eat them. The adults started getting hypnotized into spending all their time at the mall, leaving the kids to put a stop to this. Because they were busy with the mall, they were not putting up their Christmas decorations, which angered the Krumpus.

With the help of Slappy, they were able to take Reggie down by taking advantage of how ticklish he is. This reversed the spell he had over the adults and they attacked him for ruining Christmas.

Sometime later, he ran for mayor following Louise Johnson's downfall, promising he would fix the town's economy, although Walter called him out for only caring about making a profit. Along with the other candidates, he ended up losing when Slappy won Mr. Zarwid's game of Be Afraid, becoming king of HorrorTown.

Physical appearance
His human form is not described but in his monster form he has orange skin and thick muscles. His skin is purple on the cover and in Goosebumps HorrorTown. HorrorTown depicts his human form as having tanned skin, and he appears to be older than he was in the book.