Thread:GoosebumpsArt/@comment-4207976-20170722204859/@comment-28171460-20170726040358


 * with an extensive marketing campaign -- a Year of Horror -- that includes trade and consumer advertising, retail events, major publicity, and an aggressive on-line campaign that will include an on-line destination designed specifically for Stine's fans.

Looks like Stine was planning on getting even with Scholastic for all of the missed merchandising opportunities.